Social media coach Chelsea Peitz shared a 3-step plan for brokers trying to discover their voices in a video format at Inman Join New York on Wednesday.
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The extra folks see your face, the extra seemingly they’re to narrate to you and belief you — even when they’ve solely “met” you on-line, Chelsea Peitz argued Wednesday at Inman Join New York.
The social media coach informed the viewers of brokers, brokers and different actual property professionals that this makes posting quick on-line movies some of the promising methods to transform a web based viewers into precise purchasers.
“Video accelerates belief. It magnifies relatability and is leverage for familiarity,” Peitz mentioned.
However simply because it may be efficient doesn’t imply it’s all the time straightforward, she mentioned.
Right here is her three-step course of for brokers who wish to faucet into on-line movies in an effort to win purchasers.
1. Attain out to somebody you recognize
On this first step, Peitz desires brokers to neglect their preconceptions about high-quality video — neglect about scripts, teleprompters, studios — and discover their very own genuine voice on digicam.
To do that, she mentioned, brokers ought to strive sending just a few quick movies through direct message to folks they know, like and belief.
The subject material ought to resemble that of a Hallmark card, with easy subjects like wishing them a contented birthday, congratulating them on a life occasion or wishing them properly normally.
When an agent makes a video like this for somebody they know, they’re most definitely to ship the message as their true self, in their very own genuine voice, she argued. Brokers ought to evaluate the movies afterward and take notes on how they arrive throughout after they’re most themselves on digicam.
2. Earn belief by telling tales
As soon as brokers start to get a really feel for his or her genuine voice on digicam, they need to begin fascinated about relatable tales from their lives that they will share with a wider viewers.
The human mind engages in another way with tales than with extra informational content material or direct gross sales pitches, she mentioned. Pursuing a extra private storytelling method may also help break by the psychological limitations folks have.
“Your conversion price is straight impacted by how typically you present your face and the way typically you share relatable human content material,” Peitz mentioned.
3. Reap the benefits of short-form video
Most social media platforms allow short-form video now, and Peitz urged that brokers shouldn’t cross up on this format when attempting to capitalize on their on-line presence.
Individuals are extra more likely to spend longer watching a video when it options the creator’s face and voice, she mentioned.
And as viewers spend longer watching an agent’s movies, every web site’s algorithm takes be aware and turns into extra more likely to suggest that agent’s future movies to the viewer.
As soon as that’s established, it additionally turns into much less necessary to publish day-after-day and even at common occasions through the week, she mentioned. It’s extra necessary to make every video relatable, related and to kind connections that can earn higher belief with viewers over the long term.
E-mail Daniel Houston