As a serial entrepreneur, I have a list of marketing things I went through to start branding my business online. Near the top of that list is for building my social media profiles.
Most people think that even if you have a local business, you don’t need to market on the internet. That’s a big mistake. The internet has become a yellow page at your fingertips. Search Engine Optimization How many times have you Googled the service you were looking for locally? Right. And guess what, your potential clients or customers do the same.
So the purpose of this article is to help you create social media profiles for top social media websites.
Here he is:
1. Build a Facebook Business (Fan) Page This is a powerful marketing tool for several reasons.
a) Facebook pages rank highly in search engines. It will most likely rank higher than your company’s website initially. You can include a link to your website that helps improve the ranking of your business website over time.
b) A great way to stay in touch with customers and fans and develop a community around your business.
c) A great way to reach prospects exponentially as every item posted on your wall that your fans respond to, will be exposed to their network.
d) Great way to promote and build your brand.
You can create a Facebook Page with or without a personal Facebook account. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Just do a search to create a Facebook page and follow up.
2. Get on Twitter I know, I know. To some, this seems like a ridiculous waste of time. However, as an avid user, I can tell you that you can get new business from twitter, new JV partnerships, website traffic, referrals, content, feedback for new services you are working on for your business, and much more. .
Here are my recommended best practices for displaying your business on Twitter.
a) Create a Twitter profile. Think carefully about the profile name. I prefer to use my name for the profile. Then link to my business website and include my business bio in the profile. But many have done it the other way around with much success. If your business or website name is unique, will be easily recognized by your target audience and resonate with your business, then use the business name.
b) Start following people in your niche. You can find them using the many Twitter directories. I like WEfollow[dot]com
c) Don’t just promote your website or business in tweets. Have conversations and network with ‘Tweeple’. Retweet blog posts of people in your niche with short comments, tweet motivational quotes, and interesting news items.
3. Get on LinkedIn Like a Facebook Fan Page, LinkedIn ranks high in search engines. So it’s a good idea to join LinkedIn, create a personal profile and include your company’s website and blog link in it. You also get the opportunity to write a business summary or bio in the about me section.
There are more, but I will see that these 3 are the top. You may want to create a profile up to 2 more times. The idea is to create social media profiles and be active on those networks. If you engage with too many social media networks, it can be difficult to stay active and interact with people on all of those networks as it can take time. The more networks you involve, the bigger the ‘waterdrop’ effect.